






I just got this via email - i dont know the source or the copyright information - so if someone believes this is copyrighted material and want me to take it down - i will happily comply!
A generic blog about ranting everything that comes to my head or at times my heart!


the Diebold Ad


In life, someone always tells you what to do… in school - the teachers, in college the profs and finally when you break out of that your boss fills in those shoes- do this do that, dont do this, don't do that…
then you realize- you will be taken seriously, only if you get married.. and decide to get married.. NOW your wife tells you - do this, do that. buy this, don't buy that… and you fall back into the rut again! such is life.
My wife is constantly complaining on how i spend too much time on my car and I care about my car a lot. yes, on the surface someone might think that "my god, how can this guy love his car so much if there are scratches all over" but for the record- the dents and scratches are all caused by my parents and brother. In my 2 years + of driving my own cars, i have had the dubious distinction of not even scratching her even once. So, it comes back to what do I do to spend so much time on the car then? the Engine! pure engineering excellence… in a sense a philharmonic in motion.. i love the engine. with the twist of the key, the crank and the purr of motor sends a soothing smile… yes. Love at first crank!
My heart was set on a palio - i was looking for a car with a 100horses, and the palio proved just that. So when finally i said that I was going for a new car.. i scouted and got myself a good deal on a new palio. that was a year and three months ago.. my first new car…
What is it that makes this worth while? well.. lots of things.. the car, the presence and most of all.. its my baby! i care so much that my wife complains… but there are those rare moments… like this morning.. coming through the madhya kailsh traffic felt like a baseball bat had been swung a dozen times at your face..and missed all.. but you keep wondering - who's going to cut you next- him- no, her.. YIEKS! then you hit OMR… and you change through gears into overdrive (which in the palio is the 4th and 5th gears btw) and you cruise.. 60kmph… smooth… its like riding on air.
for those few moments, it makes sense spending time and money to change the filters, change oil and what ever can be done to keep the engine in pristine condition… just pure bliss… its you, the car and a magic carpet ride. a ride whre you forget everything .. just to enjoy the moment.. yes. that moment makes it worthwile!
Lifestage marketing has been a buzz term in recent years as a method of targeting consumers and characterizing consumer behavior. More and more companies are realizing the importance of positioning products not as products, but as something that a consumer would require at a particular stage of their life. Typically, marketers categorize consumers of fast moving consumer goods and consumer durables by social class, income, age and gender. However, discovering lifestage triggers help to identify who among these is more likely to buy the product.
In lifestage marketing, consumers tend to go through four distinct phases: Transition Stage, Early Stage, Expansion Stage and Mature Stage. From a marketer's perspective, the key questions will be: “what are the target lifestage groups?” and “Within each stage, what are the purchase triggers?” When Maruti was pitching for the 800 model car, their campaign started off with spreading the message of “Reliable and trustworthy”. This was
In 1983, when the only competition was the old ambassador and the fiat, thereby the message seemed apt. The company soon realized that the M800 was the average middle income Indian's first car. The purchase decision was taken to move up from a two wheeler, to a four wheeler, and hence affordability played a big role. The main criterion for this was lifestage. The customer, a young family man, who needed to upgrade from a two wheeler to a car, with the many commitments of running a family, put off purchase because of the “cost” of the vehicle. M800's 2599 campaign that ran in early 2003 attempted to pitch the car as an “affordable” vehicle with great success.
In April 2000, the Financial Services Authority (FSA) published a report titled “Better informed consumers”. In this report, the FSA found that in 16 per cent of cases, the primary driver for the consideration of a financial services product was event/lifestage led and that it had an influence in almost a third of all cases. It was also found that consumers were unaware of what product would best meet their apparent need. This leaves a tremendous opportunity for financial service providers to help customers identify what they need at each lifestage and thus gain business.
The very essence of lifestage marketing is: “there are events or moments in people's lives that trigger particular needs or desires.” The key is to recognize these changing priorities as quickly as possible and target customers, whether existing or potential, with the relevant products. Lifestage marketing is a good way to attract attention to the product, as it relates specifically to what is happening in the customer's life. When done correctly and used in way that is consistent with the company's brand, this type of marketing should form a highly successful acquisition and retention tool. Lifestage and lifestyle are two very different things. Both allow a company to identify and target consumers. While lifestage is event based and looks at where customers are in their lives, for example divorce or about to have children, lifestyle concentrates on how they live them.
Both methods have their uses and can be effective complementary tools. Personalization
When consumers move between lifestages, they are entering unfamiliar territory. By increasing attention at these times, companies can help when it counts, thereby building strong, profitable relationships. The result is a much more personalized process which makes the consumer feel more valued and more loyal. Technology, product and organization cultural changes are necessary.
Datamonitor's report found that centralized systems are vital to understand how a customer's need changes across all products and how best to target them. Systems also require sensitive and experienced handling. Investment in technology is necessary to receive the long-term gains available from targeted marketing. The traditional product focus of financial service providers has typically fuelled a very rigid product offering to customers. This design is not considerate of customer needs and does not reflect that people's needs are constantly changing. As part of the process of becoming more customer centric, products need to evolve and become more flexible, with the ability to adapt as a customer moves from one lifestage to another. Internal cultural change is also required, to switch from a product focus towards a more customer-centric approach.
Change involves not only becoming customer centric within departments but also requires increased co-operation between them. This is vital if lifestages are to be used effectively.
In Conclusion
It is true that lifestages are becoming less predictable. However, their use can give an indication of what people are likely to want/do. The age bands where events typically
happen are becoming more elastic and cultural changes are leading to more lifestages.
People in general actively make decisions in a very short span of time. By being better equipped to predict these decision points, for example by picking up changes to
normal spending patterns, companies can increase their chance of successfully securing business. Many of these times will be when people enter new lifestages. Thus, careful
identification of these stages might prove useful. By providing support and giving valuable advice over these periods, long term, trusting relationships can be built.
- Madan Menon
PGPM Class of 2005
Reference:
1 http://www.exchange4media.com/Brandspeak/brandspeak.asp?brand_id=37

Electrical circuits may be connected to ground (earth) for several reasons. In power circuits, a connection to ground is done for safety purposes to protect people from the effects of faulty insulation on electrically powered equipment. A connection to ground helps limit the voltage built up between power circuits and the earth, protecting circuit insulation from damage due to excessive voltage. Connections to ground may be used to limit the build-up of static electricity when handling flammable products or when repairing electronic devices. In some types of telegraph and power transmission circuits, the earth itself can be used as one conductor of the circuit, saving the cost of installing a separate run of wire as a return conductor. For measurement purposes, the Earth serves as a (reasonably) constant potential reference against which other potentials can be measured. An electrical ground system should have an appropriate current-carrying capability in order to serve as an adequate zero-voltage reference level.
The use of the term ground (or earth) is so common in electrical and electronics applications that circuits in vehicles such as ships, aircraft, and spacecraft may be spoken of having a "ground" connection without any real connection to the Earth. (from wikipedia)
So what is the solution. there are two. One, ensure that the customer does not touch the earth directly whilst operating the device, that includes wearing shoes etc, or secondly, go to the source. Ensure that there is correct earthing from the supply.
When they deny that this is a cause, and are still not doing anything, you wonder if its the right thing to do?
New Delhi: In a unique bid, a Costa Coffee outlet in South Delhi has employed ten people who can not hear or speak. A few months ago the café chain decided to employ them on an experimental basis. Today, this silent experiment has taken off on a high note.
President & CEO, Costa Coffee, Virag Joshi says, “They are a part of the society and there’s nothing wrong in them. What we can do, maybe they can do it better”.
After being trained for forty-five days, these youngsters were eased into the daily operations of the café. They now manage the show, much on their own and with a little help from their supervisors.
But are they scared of not being able to communicate with customers?
An employee at the outlet, Arti, explains through sign language, “No, not at all. We ask customers to point to items on the menu card or we ask them to write it down."
“They are very nice. They take care of guests,” says a customer of the coffee shop. Another says, “Of course they won’t get jobs easily. They are getting jobs here so that’s good for them”.
Mr Brown said the government was working to prevent fraud |
He told MPs he apologised for the "inconvenience" caused and said the government was working to prevent the data being used for fraud.
But Conservative leader David Cameron said the government had "failed in its first duty to protect the public".
The child benefit data on the missing discs includes names, ages, bank and address details.
'Mistakes'
During a heated prime minister's questions session, Mr Brown said: "I profoundly regret and apologise for the inconvenience and worries that have been caused to millions of families who receive child benefits.
"When mistakes happen in enforcing procedures, we have a duty to do everything we can to protect the public."
But Mr Cameron said: "They will be angry that the government has failed in its first duty to protect the public."
He added: "What people want from their prime minister on a day like this is to show some broad shoulders, be the big man and accept some responsibility."
Earlier, the Tories questioned whether Alistair Darling was "up to the job" of chancellor.
Mr Darling said he "deeply regretted" what had happened, but stressed there was no evidence of misuse of the data.
Speaking on BBC Radio 4's Today programme, Mr Darling said his confidence had been "shaken" by what he described as a "catastrophic" incident.
''There's no doubt in my mind there have been very, very serious breaches here.
"People are entitled to trust the government to look after information that is given to it - for child benefit or any other purposes - and that did not happen here," said the chancellor.
He said the information, which was on two CDs, should "should never, ever have left the building in which it was stored".
Mr Darling denied the problem was related to the merger of the Revenue and Customs departments and staff cuts, as claimed by staff members in e-mails to the BBC.
'Difficult'
He also hit back at claims his own position as chancellor was in doubt amid continuing difficulties with Northern Rock, which has seen its share price plunge a further 15%.
"I am not going to start running away from things when things get difficult," he told Today.
Referring to the data loss crisis, he said: "It is difficult, unwelcome in every respect, but I am determined to see it through".
Earlier, Mr Darling said banks were monitoring all 7.25 million bank accounts whose details were on the discs, which contained the personal details of all child benefit recipients in the UK.
People are being urged by both the chancellor and banks to keep a close eye on their accounts "for unusual activity".
Mr Darling said that anyone who lost money as a result of any misuse of the data would be covered for losses under the banking code.
On Tuesday the chancellor told MPs how the entire child benefit database was sent by a junior official from HMRC in Washington, Tyne and Wear, to the audit office in London through courier TNT on 18 October.
The chancellor said the official had broken the rules by downloading the data to disc and sending it by unrecorded delivery.
But he reassured those affected that police had no reason to believe the discs had found their way into the wrong hands, nor did they have any evidence of it being used for "fraudulent purposes or criminal activity."
Buck questions
Bosses at the Revenue were not told about what had happened until 8 November and Mr Darling and Prime Minister Gordon Brown learned about the situation on 10 November.
The chancellor said he had delayed an emergency statement to the Commons because banks and building societies had asked for time to prepare and make sure security procedures were in place.
The officials involved waited before informing their superiors in the hope that the discs would be found.
The Metropolitan Police is leading the search, and the Independent Police Complaints Commission, which oversees the HMRC, is investigating the security breach.
A TNT spokesman said that because the discs had not been sent as recorded it was not possible to verify if they had ever been posted. He added that the company would not be responsible for any losses incurred.
Liberal Democrat Acting Leader Vince Cable asked: "Where does the buck stop in this government?"
Source: http://news.bbc.co.uk/2/hi/uk_news/politics/7104945.stm
A recent news article about the after-school program that teaches school kids football, and now gives them a change in their lifestyles - is quite touching, given the circumstances in todays news.
There are many after-school programs - that essentially work to keep the kids busy - and give them something to look forward to - either to learn music, or to study. Giving them a medium to express themselves- artistically or otherwise, does in turn reduce crime rates. Essentially since kids are off the streets.
Chennai: A group of young footballers from the slums of Chennai are gearing up to play football with the Manchester United team. The children from the slums of Vyasarpadi in Chennai- an area known for its extreme poverty and high crime rates - now have a chance to meet their football idols from the Manchester United team and train under them. The training schedule has been made possible due to the efforts of a local football enthusiast and the NGO CRY. A chance to meet their idols has the youngsters excited. When asked about his idol Dhileepan, one of the youngsters, says, "Ronaldo." Another youngster A Raj says Cristiano Ronaldo is his idol. The young players are practicing for the finals of the Manchester United League selections to be held from November 24-27. If selected, four of them will fly to Manchester to get trained by their heroes. And they owe this to Umapathi, an Income Tax department employee, who was also born in the slums. He is teaching the young protégés the power of dreams through football. After training them for free for the last 10 years he says he can see the difference. "The crime rate has gone down in Vyasarpadi. These kids now realise they have a chance to make it big. So they don't go loitering around and stealing. They play football instead," Umapathi, the football coach, says
And this is what a little hope can do to a human being. "We're all going to school now because in London they speak only English. So to be able to communicate, we need to know the language," one of the youngster Ramkumar, says. "We used to loiter around earlier chewing tobacco and playing with marbles. Now we come to train. We have hope now," Hridayaraj adds. And even all of them can't make it to Manchester the journey so far has surely been dream-like.