Sunday, September 13, 2009

the #JetAirways Drama - #brandImpact?

With the recent pilots strike that was called- and the further 256 odd pilots going on strike for the re-enstatement of the 2 sacked pilots, thus putting the entire jet airways operations on hold - and holding the entire aviation industry to somthing just short of ransom. What was really surprising was that during one of the news articles, I rememberd seeing a sign being held up by other jet airways employees- are " 2 pilots more important than 13000 staff?"
it got me thinking- why did they strike in the first place? that 2 pilots got sacked for "forming a welfare group" and this is what the "welfare group" is capable of?
Whom are they kidding?

a 18 Crore a day loss
281 Flights cancelled

now jet is offering a 50% discount. But the brand image has been hit so bad.

How do you measure the brand impact? Folks are going to take a bug hit at this- there was a news article about the customers lost faith due to last minute cancellations.

the largest percentage of jet is busienss travellers- now gaining the confidence is going to cost a LOT more.

Long term impact- will take a while to calculate!
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