Wednesday, May 12, 2010

#Ad #Review - #LMN

I recently caught a review of the new set of LMN TVCs on Agency FAQs a premier provider of advertising content in India (as they say, 2nd only to brand channel which is a huge thing). I decided to check out the ads after reading the review and was sadly disappointed.

The first TVC that was brought out was about the person who was thirsty and was really small, and he becomes big after drinking LMN, Now this TVC, initially made no sense what so ever, but then it sticks to your head. Parle seems to be good at commissioning creative ads, but the disconnect comes with the distribution, as it has been clearly outlined by the smart chips. The TVC is brilliant with Aamir Khan displaying some really cool parkour moves, but then if you go to the shop to pick up a packet of smart chips - its not available on the shelves. So ideally, a campaign with a national foot print should infact be supported by the necessary distribution network to enable the customer to exercise the buying decision.

Back to the LMN advert, the new set of adverts is disappointing.

Firstly, as creative as these might be, I personally believe that the closure is not happening in the ad. I dislike limca as it is way to carbonated for my liking, but the advert is something that sticks to my mind. You drink it you get refreshed. This coupled with some catchy tunes makes it a killer. The first LMN advert conveyed that point, you drink it you get refreshed, however, the new set of bushmen ads fails to send home that message - LMN is what you drink if you are thirsty. The ad establishes the thirst angle, but it fails to convey that message of refreshment achieved by consuming the drink when one is that thirsty.

catch more reviews here:

Sunday, May 09, 2010

#virgin Mobile ads

A friend sent me these ads to add cheer to a monday morning and Oh! boy! it did.

Watch the set of ads - and Laugh your ass off! :)

Set 2

Set 3

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