Wednesday, November 21, 2007

Coffee shop goes avant-garde in a silent fashion

pretty interesting when an international chain - does something like this.

New Delhi: In a unique bid, a Costa Coffee outlet in South Delhi has employed ten people who can not hear or speak. A few months ago the café chain decided to employ them on an experimental basis. Today, this silent experiment has taken off on a high note.

President & CEO, Costa Coffee, Virag Joshi says, “They are a part of the society and there’s nothing wrong in them. What we can do, maybe they can do it better”.

After being trained for forty-five days, these youngsters were eased into the daily operations of the café. They now manage the show, much on their own and with a little help from their supervisors.

But are they scared of not being able to communicate with customers?

An employee at the outlet, Arti, explains through sign language, “No, not at all. We ask customers to point to items on the menu card or we ask them to write it down."

“They are very nice. They take care of guests,” says a customer of the coffee shop. Another says, “Of course they won’t get jobs easily. They are getting jobs here so that’s good for them”.

1 comment:

Fighter Jet said...

a trully master act.That innovation in tru sens..innovation that empoweres people.

And I believ the coffe shop will do roaring business,just for this very USP .

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